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Why do people advertise on microsoft ads when AI is running the platform and can do it better?

Anonymous
2024-11-26T08:43:54+00:00

Why do people adverise on microsoft ads when AI is running the platform and can do it better?

Awaiting a personal reply to trigger me to buy....

Microsoft Advertising | Customer tools | Microsoft Advertising Copilot

Locked Question. This question was migrated from the Microsoft Support Community. You can vote on whether it's helpful, but you can't add comments or replies or follow the question.

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  1. Anonymous
    2024-11-26T13:51:28+00:00

    Hello Mike Stuff,

    Thank you for using our Microsoft Advertising Community Forum!

    Thank you for sharing your perspective! While it's true that AI plays a significant role in platforms like Microsoft Advertising, it works best as a tool to enhance advertising, not fully replace human creativity and strategy. Here’s why businesses still choose Microsoft Ads:

    1. AI can optimize bids, placements, and targeting, but advertisers bring the essential human touch. They define the creative messaging, branding, and goals that resonate with customers on an emotional level, something AI alone can’t fully grasp.
    2. Microsoft Ads uses AI to reach the right audience at the right time across networks like Bing, Yahoo, and MSN. Businesses leverage this scale to grow their visibility, while AI ensures cost efficiency.
    3. Advertisers use our platform because they can align campaigns with their specific business goals. AI supports these efforts, but the vision and strategy come from marketers who understand their customers best.
    4. Businesses maintain control over their campaigns while using AI as a partner to refine results. Microsoft Ads allows manual adjustments alongside automated insights, giving the best of both worlds.
    5. While AI is powerful, it still requires human oversight. Campaigns need creativity, an understanding of customer psychology, and adaptability, areas where humans excel. Advertisers refine and guide campaigns to align with brand values and goals, ensuring authenticity.
    6. Microsoft continuously innovates its advertising solutions. Features like LinkedIn profile targeting and advanced remarketing help businesses stand out and achieve specific goals beyond what AI automation alone can accomplish.

    If you're considering advertising, you’d have the power of AI and the flexibility to create a campaign tailored to your brand.

    I hope this information is helpful! I’ve sent you a private message to in case you have any further questions or if there’s anything else I can assist with.

    Our support teams are happy to discuss your concern in more detail via phone or chat to provide review assistance, please see our support page to reach out! 

    Kind regards, 

    Dagmara | Microsoft Advertising Support Specialist | 800-518-5689

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