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Connect Hubspot to Bing - UTM

Anonymous
2022-11-03T15:23:00+00:00

I need to create UTM parameters in Bing - I have found the below blog explaining what we need to do. Does anyone know how we do this?

Are your Bing ads appending utm parameters to your ad landing pages? Or are you making sure that these utm parameters are added? (overview post on utm codes here) HubSpot's attribution of contacts or revenue to certain marketing touchpoints is heavily revolving around these utm parameters.

HubSpot will automatically categorize these contacts into different Original source buckets. These bucketing rules are explained here: https://knowledge.hubspot.com/reports/understand-hubspots-traffic-sources-in-the-traffic-analytics-t...

For example, if the utm source parameter conains "ppc" or "cpc" it would receive the value "Paid search" in the Original source contact property. The Original source drill-down 1 property will include the paid campaign name, the Original source drill-down 2 property the search term (if available), see here: https://knowledge.hubspot.com/contacts/understand-source-properties

In other words, if you want to identify these contacts generated by Bing ads in your HubSpot portal, your campaign name utm parameter needs to include a reference to Microsoft or Bing ads.

Once you've confirmed that this is working as expected, you can create reports based on these properties, for example a custom contact report, filtering for contacts whose Original source drill-down 1 contains "bing". There wouldn't be an out of the box report here, so let me know if you need further assistance in creating such a report and what visualization you'd expecting to see.

Microsoft Advertising | Customer tools | Microsoft Advertising Copilot

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  2. Anonymous
    2022-11-04T16:27:24+00:00

    Hello Daniel Osullivan,

    Thank you for using our Microsoft Advertising Community Forum!

    I understand that you would prefer to integrate Hubspot with Microsoft Advertising to track performance within Hubspot for Microsoft Advertising.

    I have read the Help Page from HubSpot provided and thought that, perhaps, this list of parameters that we support could help you with this objective:

    List of Tracking and URL Parameters

    How to I add UTM Tags to my Landing Page URL

    ''utm medium = which channel was used. Microsoft Advertising sets this to cpc''

    However, generally, third party platforms usually are able to generate tracking templates to be used - in this case, it would be for Microsoft Advertising - to be able to connect the two and track for Microsoft Advertising. It appears that such an option is currently not available within Hubspot for Microsoft Advertising, as you can see within the Hubspot article on the different ad tracking template generating options available:

    https://knowledge.hubspot.com/ads/ad-tracking-in-hubspot

    When you are logged into your Hubspot account, would you be able to confirm whether you have the option to create UTM parameters for your destination URLs via a URL Builder there?

    Based on this article: https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht#:~:text=UTM%20tracking%20entails%20adding%20a,as%20your%20website's%20traffic%20sources.

    Are you able to confirm whether the Source and UTM medium contain Bing? For Bing it would be CPC. However, source wise, is Bing part of the included options on the drop-down list?

    As per how I understand it, you must build the UTM in your chosen URL with source being Bing and medium CPC, for example. You can use the list of suggested utm parameters that we offer in the above Help Pages I provided in order to build your custom URL in the URL builder tool.

    I hope this will help.

    Please let me know if this has helped. I’ll Private Message you as well to also offer my continued support and to follow up with you on this inquiry.

    Have a great weekend!

    Best wishes,

    Anna | Microsoft Advertising Support Specialist | 800-518-5689

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