I'm getting NO impressions on Microsoft Ads

Question

I'm getting NO impressions on Microsoft Ads

Alan Davies 0

I copied my 8 campaigns from Google and apart from having to put the locations right, all appeared to transfer OK. However, in the two weeks It's been running, I've received NO impressions on any of the campaigns. For comparison, in the same period on google I've had about 4,000. All keywords, ads, campaigns and ad groups are 'Eligible'. What could be wrong? My campaigns are local ones, covering about 10% of England.

Cheers

Alan

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2 answers

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Answer 1

Hi Alan,

Thank you for reaching out to the Microsoft Advertising Learn Q&A Platform! My name is Jefferson, and I will be assisting you with this query.

We understand how frustrating it can be when your ads don’t deliver as expected. While your campaigns are marked as “Eligible,” there are several factors that might be preventing impressions. Let’s work together to identify and resolve these issues:

Geo-targeting and IP Address Issues: If your campaigns are targeting a specific area (about 10% of England), ensure that your location settings are correct. Sometimes, even if you are physically in the targeted area, your customer IP address may not be recognized as part of that area due to how ISPs route IP pools especially if the target location is too narrow. This can prevent ads from showing. Broadening your geographic targeting can help improve IP mapping confidence which can help you gain more potential customer who could see your ads. How to target customers (microsoft.com)
Keyword Search Volume: If your keywords do not trigger any organic search results, paid ads will not be displayed. For example, using very specific product or part numbers as keywords may result in zero organic listings and therefore zero ads, even if you are bidding on them.
Account and Budget Status: Check for any account-level issues such as paused campaigns, budget holds, financial holds, or exhausted insertion orders. Also, ensure your daily and monthly budgets are sufficient and not limiting delivery. Set your campaign budget and bid amounts (microsoft.com)
Ad Group and Campaign Status: Confirm that all ad groups and ads are enabled and eligible. For Dynamic Search Ads (DSA), it can take up to seven days for new ad groups to start serving, and paused campaigns may reset their delivery timeline when re-enabled. Delivery status
Editorial and Market Restrictions: Ads may be blocked due to editorial policies or market restrictions based on the searcher's physical location. How do I challenge a disapproval?

Additional reference:

How do I improve my ad campaign performance?

How can I get my ads in front of my customers? (microsoft.com)

Discover your budget options

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out!

I hope this information helps. If all settings appear correct and you still see no impressions, I have sent you a PM so we can investigate the issue further. If you have any additional questions, please do not hesitate to reach out to our support.

Kind regards,

Jefferson| Microsoft Advertising Support Specialist | 1-800-518-5689

Alan Davies 0 Reputation points

2025-12-10T08:59:46.3733333+00:00

HI

I'm afraid that your answer does not understand the problem. I do not need to IMPROVE the performance, ROAS, CTR or even the impressions. I want to START them. In 9 campaigns, most copied from a successful Google ADs, some opened manually. In the last 7 days one campaign has produced 3 impressions and one campaign 1 impression. The other 9 campaigns have produced NOT ONE impression. Contrast to Google Ads, where my campaigns have been running for years, in that week I've had 5,000 impressions and 519 clicks, on only 5 campaigns.

To address your answers:

Campaign Settings: All locations are correct and where there were target audiences, all have been paused to rule it out. Any problem here would maybe result in fewer impressions, not none.

Budget and Bids: How can a daily budget be a problem if my total spend is ZERO? My max CPC has been put way higher than my Google CPC, just to try to get things started. Every keyword is Eligible and meets the first page amount at least. Anyway, it's ENHANCED.

Ad Approval: All ads appear to be fine. NOTHING is coming up in recommendations except spurious new keywords. Most of which, initially, I have carried out.

Keyword Relevance: Keywords are spot on and work fine in Google. I'm using probably three times as many keywords now as in Google just to get things started.

Ad Scheduling: Scheduled correctly.

Competition: Competition is there but that's all about the CPC. I'll be aiming way higher than most competitors, just to get started. For some campaigns I put the CPC ridiculously high just to see - nothing.

Technical Issues: I don't know how any tags can PREVENT a campaign from working. I have not, to my knowledge, inserted any tags.
Anonymous

2025-12-10T20:07:06.33+00:00

Hi Alan,

I hear you. I understand that your concern is about getting the ads to deliver, rather than improving performance metrics. The checks mentioned earlier were simply the steps we need to go through to narrow down what might be blocking impressions.

Since everything looks in order after reviewing those points, kindly reply to my PM and I'll be glad to help you further. That way, we can look directly into your account and work together to identify what’s preventing your campaigns from starting to serve.

We truly want to get this resolved for you as quickly as possible. For immediate assistance, you may also reach our UK phone support team at 0800-633-5915 Mon-Fri 8am-6pm GMT or our Chat support available 24/7.

Kind regards,

Jefferson| Microsoft Advertising Support Specialist | 1-800-518-5689

Answer 2

If you're not receiving any impressions on your Microsoft Ads campaigns, there could be several factors to consider:

Campaign Settings: Double-check your campaign settings to ensure that they are correctly configured for your target audience and locations. Since you mentioned that your campaigns are local, ensure that the locations are set accurately and that they align with where your target audience is located.
Budget and Bids: Ensure that your daily budget and bids are competitive enough to win impressions. If your bids are too low compared to competitors, your ads may not be shown.
Ad Approval: Even if your ads are marked as 'Eligible', they might still be under review or disapproved for specific reasons. Check the status of your ads in the Microsoft Advertising interface.
Keyword Relevance: Review the keywords you are using. If they are too broad or not relevant to your ads, they might not trigger impressions. Consider using more specific keywords that closely match the intent of your target audience.
Ad Scheduling: If you have set specific times for your ads to run, ensure that they are scheduled correctly and that they are active during those times.
Competition: The level of competition in your targeted area might be high, which could affect your ability to gain impressions. Analyze the competition for your keywords in the Microsoft Advertising platform.
Technical Issues: Ensure that there are no technical issues with your ad delivery. This includes checking for any errors in the ad tags or tracking pixels that might prevent your ads from being served.

By reviewing these aspects, you should be able to identify potential issues that could be causing the lack of impressions on your campaigns.

References:

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I'm getting NO impressions on Microsoft Ads

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