Additional features, tools, or issues not covered by specific Microsoft Advertising categories
MSN, Microsoft casual games, and other Microsoft properties use advertising to fund free content and services. Ads are supplied through Microsoft’s own advertising services and third‑party ad networks, and must comply with Microsoft’s creative standards and policies.
Microsoft’s advertising policies explicitly prohibit certain categories of harmful or deceptive content, including:
- Misappropriation of trademarks or brands
- Sale or instructions to create weapons
- Illegal drugs and paraphernalia
- Pornography and explicit adult content
- Deceptive creatives such as fake system warnings, fake UI elements, or misleading “Download/Play now” buttons
These policies are enforced across Microsoft’s advertising platforms, and Microsoft reserves the right to suspend or terminate advertising services and payments if an advertiser or publisher violates applicable terms or policies.
For concerns about specific ads (for example, misleading health or weight‑loss claims) the appropriate action is to report them so they can be reviewed and removed if they violate policy. On MSN, this is done via the feedback tool accessible from the bottom of the page or via the settings menu. For unsafe or scam‑like content encountered in Microsoft Edge, use Settings and more > Help and feedback > Report unsafe site to submit it for investigation.
If an ad or page appears to be a tech support or security scam (for example, fake Microsoft Defender warnings or scare tactics), close the browser via Task Manager and do not call any phone numbers or install any software. Such scams can be reported at https://www.microsoft.com/reportascam and, in urgent situations, to Microsoft Support, Global Customer Service, and local law enforcement.
While advertising helps keep content and some apps free, Microsoft’s policies and reporting channels exist specifically so users can flag irresponsible or dangerous ads for enforcement review.
References:
- Microsoft Invest - Creative standards
- Microsoft Publisher Agreement version 1.3 December 2019
- Protect yourself from tech support scams
- MSN feedback frequently asked questions
- About MSN Health: Our Mission & Editorial Guidelines
- Microsoft Defender Scam or Do I have a virus on my computer - Microsoft Q&A