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Data refresh notifications

Data refresh notifications in Customer Insights - Data help admins identify permanent refresh failures without unnecessary alerts. Learn what triggers a notification, how transient failures are suppressed, and how to respond when action is required.

Failure types

When a refresh task fails, Customer Insights - Data automatically attempts to recover by retrying the failed step. Not every failure requires admin intervention - many failures are transient. The system detects a recoverable condition and retries successfully without any action on your part.

To reduce unnecessary alerts and avoid notifying admins for failures that resolve automatically, Customer Insights - Data classifies every failure as one of two types:

Failure type Description Notification sent?
Failed (retrying) The task failed but is being automatically retried. The system expects to recover without admin action. No
Failed (permanent) All retry attempts are exhausted, or the task timed out. Task timeouts always generate a notification. The failure or time out requires investigation. Yes

You can see the current failure classification for any task in the system status view. For a full description of all task statuses, see Status definitions.

Email notifications

The system sends email notifications to users with the Admin role in Customer Insights - Data. The notification is sent to the email address associated with the user's account when a permanent failure occurs.

The following events can result in a permanent failure notification:

Notification type Trigger
Refresh failure A data source, unification, segment, measure, or export task permanently fails after all retries are exhausted.
Refresh failure A task times out.
Refresh skipped A downstream process is skipped because an upstream task permanently failed.

Tip

If you previously received frequent failure alerts for jobs that appeared healthy the next time you checked, those alerts likely indicated transient failures. This update automatically suppresses those alerts.

Respond to a permanent failure notification

When you receive a permanent failure notification, it means the system exhausted all automatic recovery options and the failure requires your attention.

  1. Go to Settings > System and select the Status tab.

  2. Find the failed task. Select its status to open the Progress details pane.

  3. Review the error details and identify the root cause.

  4. Take corrective action. For example:

  5. After resolving the root cause, trigger a manual refresh or wait for the next scheduled refresh to confirm the issue is resolved.

Configure the refresh schedule

Permanent failures that occur repeatedly during scheduled refreshes can indicate a persistent issue with a data source or configuration. Check the data source configuration and connectivity. To adjust when refreshes run or to reduce the frequency of overnight alerts, see Schedule system refresh.